CHA-AM
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Cha Am beach resort is located approximately 160 kilometers south of Bangkok on the main highway, is in some ways, the most relaxed. Some excellent, new hotels provide accommodation for the deluxe client as well as for the economy-minded. Hat Cha-am This beautiful beach, twinned with Hua Hin of Phrachuap Khiri Khan, is located 40 kms. south of the town or 20 kms. north of Hua Hin, and another 20 kms. along an access road. Cha-am was originally a small fishing village. After a royal palace was built near Hua Hin in the reign of King Rama VI, the land was occupied by the royal family and the elite.

Today, it is very popular among Thais who love superb seafood and comfortable hotel or bungalow accommodation.

Longest Beach

As most foreign beachgoers choose to stay at nearby Hua Hin, Cha-am is very much a Thai resort. 178 km from Bangkok, it is quiet on weekdays, busier on weekends and bustling on holidays. With no real center, the town stretches along the length of the white-sand beach, said to be Thailand’s longest. However, the post office and market are near the train station, and these three landmarks constitute the old center.